DesignedByJula / Independent streetwear
WHAT YOU WEAR MATTERS.
Clothing shouldn’t be disposable—and it shouldn’t require unnecessary plastic. DesignedByJula creates limited garments with intentional designs, quality materials, and a preference for natural fibers whenever the design allows.
01 / The DesignedByJula standard
OUR STANDARD IS SIMPLE.
DESIGN
INTENTIONALLY.
INTENTIONALLY.
USE QUALITY
MATERIALS.
MATERIALS.
MAKE
LESS.
LESS.
MAKE IT
MATTER.
MATTER.
We don’t want to contribute another disposable garment to an already disposable industry. We want each piece to have a reason to exist. That means thoughtful designs, limited production, material transparency, and attention to the details that mass production often overlooks.
02 / Materials report
YOUR CLOTHES ARE CLOSER TO YOU THAN ALMOST ANYTHING YOU OWN.
We spend hours every day in contact with our clothing. Yet most people rarely ask what their clothes are actually made from. Many modern garments rely heavily on synthetic fibers derived from petrochemical feedstocks. Materials such as polyester, nylon, and acrylic are plastics. During the life of a synthetic textile, microscopic fibers can be released through manufacturing, abrasion, washing, drying, and environmental breakdown. DesignedByJula believes consumers deserve to understand that material choice matters.
03 / The plastic you don’t see
THE PLASTIC YOU DON’T SEE.
Microplastics are tiny plastic particles generally smaller than 5 millimeters. These particles are now found throughout the environment, and researchers have detected micro- and nanoplastic particles in human biological samples. The science surrounding their long-term effects is still developing, but current research has identified potential concerns involving inflammation, oxidative stress, and endocrine-related biological effects.
WHY USE PLASTIC-BASED FIBERS WHEN A BETTER MATERIAL CAN DO THE JOB?
04 / A different pace
THE INDUSTRY MAKES MORE. WE WANT TO MAKE BETTER.
Fast fashion depends on constant production and constant replacement. DesignedByJula takes the opposite approach.
Limited
releases.
releases.
Intentional
designs.
designs.
Quality
construction.
construction.
Thoughtful
materials.
materials.
We would rather create one piece that someone genuinely values than produce thousands of pieces designed to be forgotten.
05 / Fiber index
CHOOSE YOUR MATERIALS WITH INTENTION.
DesignedByJula prioritizes natural fibers when appropriate: 100% cotton, organic cotton, wool, linen, and other carefully selected natural fibers. Our goal is to make more intentional material choices and reduce unnecessary reliance on plastic-based fibers whenever practical.
06 / The story
WHY DESIGNEDBYJULA EXISTS.
Fashion became faster. Production became cheaper. Clothing became disposable. And somewhere along the way, people stopped asking what their clothes were made from. DesignedByJula was created to question that. We believe clothing can be expressive without being disposable. We believe materials deserve consideration. We believe consumers deserve transparency. This is DesignedByJula.
07 / Make it matter
WEAR SOMETHING WITH INTENTION.
Choose the design. Know the material. Understand the process. Then decide what deserves a place in your wardrobe.
DESIGNEDBYJULAWEAR WITH INTENTION.